About us

About The Founder

Fondren Watts

Fondren Watts, is the owner of Blush Bridal Sarasota located in the “bridal district” of downtown Sarasota, on First Street. Born and raised in Sarasota, Fondren couldn’t have imagined a better place to lay the foundation to start a family and grow her business. After spending 7 years in the wedding industry working and training under under the top professionals in the area, as well as managing her own wedding planning company, it felt time to pursue her dream and love of bridal fashion and opened Blush Bridal Sarasota. Blush Bridal is a couture bridal boutique specializing in providing luxury service for brides, in a boutique atmosphere. Blush prides itself on bringing current bridal trends and designers to today’s modern bride. Fondren's roles outside of her boutique, include being a happily married wife and proud mom to their 3 year old daughter.



The minute you set up your first appointment at Blush Bridal, our stylists begin working for you, the bride,while keeping your wedding goals in mind. We pride ourselves by having a good foundation of knowledge for planning a wedding and understand the importance in selecting the perfect gown for you, as it also sets the tone for your entire wedding.


Choosing your wedding gown is arguably the most important dress purchasing decision you will ever make. Our bridal stylists understand the importance of this decision and their passion for bridal design and trends has led to them to this position in helping you. Allow our team to provide ease of process, while we narrow down silhouettes, color palettes and fabrics to help you find the perfect dress!


At Blush Bridal, we are proud to provide you with a carefully curated collection of the bridal industry’s top designers and gowns. In an effort to continue to bring you the best the industry has to offer, our team travels to New York City twice a year for New York International Bridal Market, where we meet with the top designers and choose the best gowns for our brides.


Our team is dedicated to our brides and we understand that you have options when selecting your gown and boutique. That is why we do more than just sell you a wedding dress, we strive to provide you with an unforgettable experience. Finding your wedding gown should be memorable and fun. The process is just as exciting for our stylists to help you find the gown that will become a timeless staple in your family photos for generations to come.


"Blush Bridal is the absolute best! Trying on wedding dresses can be a bit stressful and emotional, but the girls were so sweet. They provided such a calming atmosphere for my entourage and I. There was no pressure to buy a dress, they truly just wanted me to find exactly what I wanted. They have an amazing selection of dresses. It was such a memorable experience, I'm so glad that's where I got my dress from, and I can't wait to go back with my friends for their wedding gowns!"


"I got married this month and everyone was absolutely stunned by how beautiful my dress was! I went to 4 other boutiques before finding Blush and they were great. The dresses are obviously beyond beautiful but what made me so comfortable were the ladies. They made sure that we had the boutique to ourselves and they brought us drinks and even had some pastries if we were hungry. I am so happy to have Blush here in Sarasota!"


"Blush Bridal Sarasota did a great job in helping me find my amazing wedding dress! They had exactly what I was looking for and more! They had a great collection making it difficult to just choose 1 gown!! They where very welcoming and very professional. Their boutique is very charming and glamorous!"


"My experience with Blush was second to none! I visited 3 other shops in Tampa/St Pete and spoke on the phone to 3 others located in Orlando and Miami. A friend mentioned that a new bridal shop had opened in Sarasota, and I am so glad she did! I never would have found my perfect gown anywhere else!"



Blush Bridal wants to give a special thank you to the talented and creative photographers who have given us the permission to share their images of our brides and styled shoots on our website:  Blonde Cow Photography, Cat Pennenga Photography, Heather Lauren Photography, Jessica Loren Organic PhotographyJustin Demutiis Photography, Katelyn Prisco Photography and Naomi Chokr Photography.


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